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Case In Point

JackRabbit Stores Save $25,000 Annually via Energy Efficiency as a Service Program

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Twenty-nine US locations benefited from no-cost LED lighting and HVAC energy upgrades.

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FIGURE 1: Headquartered in Denver, JackRabbit is an omni-channel specialty retailer focused on delivering products and solutions that serve the needs of the active and running community.
Photos courtesy of Budderfly

       Headquartered in Denver, JackRabbit is an omni-channel specialty retailer focused on delivering products and solutions that serve the needs of the active and running community. To date, JackRabbit has more than 135 retail store locations that connect with people who are passionate about living an active lifestyle, carrying the latest premium fitness products and offering training programs and free fit analysis services.
       JackRabbit set out to improve the lighting and environmental conditions within its store locations. However, the expenses and operational disruptions of installing and maintaining LED lighting quickly began to mount. Additionally, maintaining the HVAC systems at JackRabbit stores was stretching the company's budget to the breaking point, but the cost of replacing/upgrading these units was prohibitive.
       JackRabbit acquired Olympia Sports in 2019, which included 20 locations where Budderfly was already providing effortless energy efficiency. Based on the results Budderfly had already achieved for Olympia Sports, JackRabbit chose Budderfly to create Energy Efficiency as a Service (EEaaS) solutions at its stores at no out-of-pocket expense. Budderfly’s no-risk solution model, technology, monitoring, and expertise allowed JackRabbit to create a brighter, more comfortable shopping experience for customers; ended HVAC maintenance worries; and reduced the company’s carbon footprint.
       As of January 2021, Budderfly is providing solutions at 29 locations across the U.S. and plans to add approximately 50 additional locations by the end of 2021. The facility upgrades Budderfly created include new HVAC chips, premium adjustable LED lighting systems, smart thermostats throughout each room of every location, and variable speed fan motors.
       Through these solutions, JackRabbit realized average energy savings of $25,000 (583,740 kWh) in 2020 and avoided more than $400,000 in capital investments (approximately $16,7000 per location, on average).

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FIGURE 2: Through Budderfly's solutions, JackRabbit realized average energy savings of $25,000 (583,740 kWh saved) in 2020 and avoided more than $400,000 in capital investments (approximately $16,700 per location, on average).

       Budderfly not only supplies 100% of the capital investment for all of these upgrades but also assumes the ongoing maintenance and monitoring services of equipment. By reducing overall electricity usage, Budderfly is also helping JackRabbit reduce its carbon footprint and gain important analytical insights.
       “We saw the proof of concept and work Budderfly had completed with the Olympia Sports store locations, and it became apparent that having them replicate this for JackRabbit would give us one less management headache to deal with,” said Timothy Styler, distribution, procurement, and operational solutions, JackRabbit. “With JackRabbit backed by private equity firm CriticalPoint Capital, Budderfly presented a great alternative to spending investment money on upfront lighting and HVAC costs and, instead, achieve energy savings on our own.”
       The detailed analytics of energy usage and savings (included without charge as part of Budderfly’s EEaaS solution) will be used for CriticalPoint Capital presentations and marketing materials.

FIGURE 3: Budderfly not only supplies 100% of the capital investment for all of these upgrades but also assumes the ongoing maintenance and monitoring services of equipment.  

       Budderfly is able to finance and deliver all the benefits of Jackrabbit’s upgrades and ongoing solutions (and to create their own profits) through the ability to generate unprecedented energy savings. The solutions implemented by Budderfly reduced JackRabbit’s energy consumption dramatically. A portion of the money saved goes back to JackRabbit in the form of facility improvements and 24/7/365 monitoring and maintenance services as well as long-term contracted savings.
       “Budderfly’s energy-efficient equipment not only helps JackRabbit to reduce its carbon footprint to the equivalent of 2,254 barrels of oil saved but also helps them extend the operating life of each HVAC unit,” said Al Subbloie, CEO, Budderfly. “We are proud that JackRabbit is leveraging our EEaaS data to help prove their sustainability and to ensure their customers are more comfortable at each store location.”

November 2021

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